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The UK delegation has arrived in Annecy. Mifa was a flurry of activity as companies put the finishing touches to their stands, including ours.
Despite reports of a quiet market, there were noticeably more stands than in previous years with many companies making a welcome return. UK Animation flyers were included in the delegate bags and our presence at Mifa has caused a lot of positive interest - RSVP's to the breakfast briefing on Thursday are now up to over 100.
Six of the UK companies attended a dinner hosted by the Media Content Forum France where they were introduced to key French & Korean businesses.
By midday on the first day, we’ve got the busiest stand at the Fair.
The UK delegation are having meetings with VIVI Films, Disney, TV Loonland and CBeebies today.
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